On July 8th, 2023, a devastating fire incident severely affected Brgy. San Dionisio in Parañaque City, leaving numerous families displaced and in urgent need of assistance. Responding promptly to the crisis, the FBM® Foundation, in collaboration with 15 dedicated volunteers, initiated the "Bayanihan para sa Kababayan" project on July 26th, 2023.

Renato Almeida, Director at FBM^®, along with Amarillo Costa and Ivanery De Lacerda, FBM^® Foundation Representatives, worked closely with FBM^® volunteers to provide valuable support in coordinating and delivering additional aid.

Joining hands in the relief efforts, Ric Faraon, the Vice President of the Marketing Group and CSR team of PAGCOR also played an active role in assisting the affected families.

With the valuable assistance of Joel Co, the Brgy. Kagawad Representative, and other Brgy. Officials, their local knowledge and leadership greatly contributed to the success of the FBM^® Foundation's relief efforts. Together, they aided around 800 affected families, extending support even to those families situated near the fire site.

The FBM^® Foundation thoughtfully assembled relief packages for each family, including essential items such as rice, canned goods, noodles, and hygiene kits. These provisions were intended to alleviate their nutritional and personal care needs during this challenging period.

The remarkable collaboration among the volunteers, community members, and the FBM^® Foundation showcases the strength and compassion that unite people during times of crisis. Despite the challenges brought about by the fire incident, the community's resilience, and the unwavering support of the FBM^® Foundation stand as a testament to the enduring spirit of bayanihan, which continues to illuminate the hearts of the Filipino people.

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